Google Paves Its Ways Through Local Market with Local Search ~ Encyclopedia - Online Marketing With Google Yahoo MSN

Friday, February 8, 2008

Google Paves Its Ways Through Local Market with Local Search

Google's attempt to make its way through the small and medium business (or SMB) market has resulted in a few but critical changes made recently to the OneBox / Universal Search result that appears at the top of the result page when you make a query which Google perceives has local intent. Earlier, Google would provide 3 local search results in the One Box area along with a rating in stars and a short review. Now you would see 10 local search results listed A-J.

This major change would help Google gain support from the local small and medium sized businesses, which in other words means more lead generation for advertisers. This is due to the fact that with this arrangement, Google would be able to pull in more online traffic and also increase the number of alliances with local advertisers who would be able to provide new revenue streams and provide further local data.

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