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Sunday, February 10, 2008

10 Billion Videos Online

RESTON, VA, February 08, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2007 data from the comScore Video Metrix service, which reaches beyond simple site visitation to measure actual online video viewing behavior. The December 2007 report revealed that U.S. Internet users watched more than 10 billion videos online during the month, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Top-ranked video property Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.

“December represented a considerably strong month for online video viewing,” said Erin Hunter, comScore executive vice president of media and entertainment. “With the writer’s strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content. It appears that online video is stepping in to help fill that void.”

Google Extends Lead in Online Video Market Share

Google Sites once again ranked as the top U.S. video property in December with 3.3 billion videos viewed (32.6 percent share of videos), gaining 1.3 share points versus the previous month. YouTube.com accounted for more than 97 percent of all videos viewed at the property. Fox Interactive Media ranked second with 358 million (3.5 percent), followed by Yahoo! Sites with 340 million (3.4 percent) and Viacom Digital with 238 million (2.3 percent).

Top U.S. Online Video Properties* by Videos Viewed

December 2007

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Videos

(000)

Share (%) of

Videos

Total Internet

10,156,199

100.0

Google Sites

3,314,962

32.6

Fox Interactive Media

358,353

3.5

Yahoo! Sites

340,409

3.4

Viacom Digital

237,689

2.3

Microsoft Sites

180,443

1.8

Time Warner Network

174,079

1.7

Disney Online

123,009

1.2

ESPN

84,839

0.8

Apple Inc.

50,316

0.5

ABC.COM

47,259

0.5

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

In total, nearly 141 million Americans viewed online video in December. Google Sites also captured the largest online video audience with 79 million unique viewers, followed by Fox Interactive Media with 43.9 million and Yahoo! Sites with 38.2 million.

Top U.S. Online Video Properties* by Unique Video Viewers

December 2007

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Unique Viewers (000)

Percent of all U.S. Internet Users

Total Internet

140,926

76.7

Google Sites

79,041

43.0

Fox Interactive Media

43,915

23.9

Yahoo! Sites

38,214

20.8

Time Warner Network

27,168

14.8

Viacom Digital

24,504

13.3

Microsoft Sites

20,096

10.9

Disney Online

12,256

6.7

ESPN

10,004

5.4

Apple Inc.

9,455

5.1

Amazon Sites

7,734

4.2

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from December 2007 include:

  • 77.6 million viewers watched 3.2 billion videos on YouTube.com (41.6 videos per viewer).
  • 40.5 million viewers watched 334 million videos on MySpace.com (8.2 videos per viewer).
  • Online viewers watched an average of 3.4 hours (203 minutes) of online video during the month, representing a 34-percent gain since the beginning of 2007.
  • The average online video duration was 2.8 minutes.
  • The average online video viewer consumed 72 videos.

Source: http://www.comscore.com/press/release.asp?press=2051


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